Senior Product Designer shaping healthcare and wellness products that drive engagement, growth and meaningful user impact
About
I help early-stage digital health companies build compliant, patient-centered products that convert. Over 8 years in product design, I’ve worked on telehealth platforms, clinical workflows, and wellbeing products, balancing user needs, business goals, and real-world constraints to help teams launch with confidence.
Why me
Health & wellness expertise
Years designing digital health products means I understand complex user journeys, trust, and regulated environments from day one.
Product ownership
I work inside product teams, collaborate across the process, and focus on outcomes, not deliverables.
Modern product workflow
I use AI to speed up research and iteration, backed by experience and product judgment
Mental Health / Telehealth / FemTech / Chronic Disease Management / Wellness (Nutrition, Fitness & Longevity) / Mental Health / Telehealth / FemTech / Chronic Disease Management / Wellness (Nutrition, Fitness & Longevity) / Mental Health / Telehealth / FemTech / Chronic Disease Management / Wellness (Nutrition, Fitness & Longevity)
Product platform connecting clients with therapists through an intelligent matching flow, supporting both sides with session management and internal profiles.
References
Anna was deeply involved in the product development process, bringing enthusiasm, ownership, and strong collaboration across product, marketing, and tech teams. Anna has a thoughtful approach to design, always balancing user needs with business goals, and was a valuable part of the team during a fast-growing period for the company.
CEO at Clearly.help (Rozmova.me for EE)
Her skill and talents in web development, copy and design are among the best I have ever seen. She leads with a quiet confidence, ready sense of humor and deep intuition for the work. I can't recommend her highly enough. You would be lucky to have her on your team.
Founder/CIO at Good Clean Love, Founder/CEO at Vaginal Biome Science, President at Institute for Vaginal Health
Services
Product Design for Health & Wellness
Designing digital products that help people live healthier lives—from telehealth platforms to wellness, fitness, nutrition, and preventive care.
Patient & User Onboarding
Reducing drop-off during onboarding, intake, and other high-friction user journeys.
Growth & Retention Design
Improving activation, engagement, and long-term user retention.
Complex Workflows
Designing intuitive experiences for users, practitioners, coaches, and internal teams.
Privacy & Compliance
Designing experiences that balance user trust, privacy, accessibility, and regulatory requirements.
Design Systems
Building scalable design systems for products that evolve over time.
Website Design
Creating websites that communicate clearly, convert effectively, and reflect the brand behind the product.
Information Architecture & Content Strategy
Simplifying complex products through clear structure, messaging, and user flows.
Conversion-focused UX & Landing Pages
Removing friction to improve engagement and increase conversions.
Trust Signals & Accessibility
Strengthening credibility through accessible, fast, and thoughtfully designed user experiences.
Design Systems
Building flexible component systems that keep websites consistent, efficient, and easy to grow.
Currently Available
Let’s talk about your product
I partner with healthcare and wellness companies as a senior product designer, helping teams improve complex products, streamline user experiences, and ship with confidence.
Whether you need strategic product thinking, hands-on design support, or an embedded design partner, I’ll review your product first and then we’ll decide together if it makes sense to work together.
Start the conversation
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or contact me at annvelcheva@gmail.com
Tell me about your product
Share what you’re building, the challenge you’re facing, and a link to your product if you have one.
I’ll review it
Before we talk, I’ll take a look at your product and identify opportunities, questions, or potential UX issues.
We’ll discuss next steps
If it looks like a good fit, we’ll talk about priorities, engagement format, and how I can help.
My Latest Articles
