Senior Product Designer · Early Stage to Growth
Senior Product Designer · Early Stage to Growth

Proactive Partner in Moving Your Product Forward

Proactive Partner in Moving Your Product Forward

About

I help product teams make sense of complex, ambiguous problems and turn them into clear direction and intuitive, scalable solutions. I have 8+ years of experience in B2C and B2B web and mobile products, most of them in healthcare, wellness and femtech. My work early-stage launches, growth and design systems.

About

I help product teams make sense of complex, ambiguous problems and turn them into clear direction and intuitive, scalable solutions. I have 8+ years of experience in B2C and B2B web and mobile products, most of them in healthcare, wellness and femtech. My work early-stage launches, growth and design systems.

Why me

Built for High-Trust Products

I design regulated products with many user roles and keep them simple, even when compliance and business goals pull in different directions.

Built for High-Trust Products

I design regulated products with many user roles and keep them simple, even when compliance and business goals pull in different directions.

Founder Mindset

I think beyond design, take initiative, and focus on building products that create real value for users and the business.

Founder Mindset

I think beyond design, take initiative, and focus on building products that create real value for users and the business.

Modern Product Workflow

I use AI to speed up research and iteration, backed by experience and product judgment

Modern Product Workflow

I use AI to speed up research and iteration, backed by experience and product judgment

Onboarding  /  Conversion  /  Retention  /  Complex workflows  /  AI products  /  Design systems  /  Early Stage  /  Growth  /  Onboarding  /  Conversion  /  Retention  /  Complex workflows  /  AI products  /  Design systems  /  0→1  /  Growth

Mental Healthcare Platform for Providers & Clients

Mental Healthcare

Telehealth

B2C & B2B

Web Platform

Booking & Scheduling

CLIENT & PROVIDER MANAGEMENT

Admin Dashboard

Product platform connecting clients with therapists through an intelligent matching flow, supporting both sides with session management and internal profiles.

case 01

onboarding

+28% booking conversion

Turning Hesitant Visitors Into Booked Patients

Adding a guided matching quiz alongside the therapist catalog increased visitor-to-booking conversion by 28%.

case 02

Conversion

–42% drop-off

Stopping Clients From Dropping Off Before Their First Session

Clients couldn’t see when therapists were free, because schedules lived in paper notebooks. A scheduling tool simple enough to replace them reached 94% therapist adoption.

Mental Healthcare Platform for Providers & Clients

Mental Healthcare

Telehealth

B2C & B2B

Web Platform

Booking & Scheduling

CLIENT & PROVIDER MANAGEMENT

Admin Dashboard

Product platform connecting clients with therapists through an intelligent matching flow, supporting both sides with session management and internal profiles.

case 01

onboarding

+28% booking conversion

Turning Hesitant Visitors Into Booked Patients

Adding a guided matching quiz alongside the therapist catalog increased visitor-to-booking conversion by 28%.

case 02

Conversion

–42% drop-off

Stopping Clients From Dropping Off Before Their First Session

Clients couldn’t see when therapists were free, because schedules lived in paper notebooks. A scheduling tool simple enough to replace them reached 94% therapist adoption.

Mental health platform featuring the consumer website homepage and a therapist profile on desktop and mobile screens.
Mental health platform featuring the consumer website homepage and a therapist profile on desktop and mobile screens.

Digital Prescription Care & Health Diagnostics

Women's Health

B2C & B2B

Web PlatformB2B

Prescription Management

Diagnostics & Test Results

 E-commerce

Admin Dashboard

Digital healthcare platform combining prescription-based treatments with at-home vaginal microbiota diagnostics.

case 01

complex workflow

reorder rate increase

Care Journeys That Scale Beyond One Prescription

Restructured the product around provider visits, so one visit can lead to several treatments.

Women’s health platform featuring a microbiome test results dashboard and the consumer website homepage.

Interactive Cardiology Illustration Platform

Healthcare

Saas

B2C & B2B

Web Platform

AI-ASSISTED GENERATION

DIAGRAM LIBRARY

diagram comparison

AI-powered tool for pediatric cardiologists to generate custom heart diagrams for patient education and clinical explanations.

case 01

AI product design

Custom diagrams in 2–5 min

From Clinical Input to Family-Facing Explanation

Generation, refinement with version history, and a present mode for explaining surgery to families.

Cardiology platform featuring an interactive heart visualization and medical information on a desktop screen.

Nutrition Tracking App for Healthier Habits

wellness

ios

B2C

food tracking

NUTRITION ANALYTICS

RECIPE MANAGEMENT

Comprehensive nutrition app combining food tracking, calorie monitoring, recipe discovery, and personalized nutritional analytics to support healthier eating habits.

case 01

Engagement

–35% time to log a meal

Precise Meal Logging Without The Extra Effort

A suggestion engine that learns what people add to each food, cutting a full meal entry from 9 steps to 5.

Nutrition app featuring food logging and daily meal tracking screens on mobile devices.
References

Anna was deeply involved in the product development process, bringing enthusiasm, ownership, and strong collaboration across product, marketing, and tech teams. Anna has a thoughtful approach to design, always balancing user needs with business goals, and was a valuable part of the team during a fast-growing period for the company.

Dimitro Marakhovskyi

CEO at Clearly.help (Rozmova.me for EE)

Anna was deeply involved in the product development process, bringing enthusiasm, ownership, and strong collaboration across product, marketing, and tech teams. Anna has a thoughtful approach to design, always balancing user needs with business goals, and was a valuable part of the team during a fast-growing period for the company.

Dimitro Marakhovskyi

CEO at Clearly.help (Rozmova.me for EE)

Her skill and talents in web development, copy and design are among the best I have ever seen. She leads with a quiet confidence, ready sense of humor and deep intuition for the work. I can't recommend her highly enough. You would be lucky to have her on your team.

Wendy Strgar

Founder/CIO at Good Clean Love, Founder/CEO at Vaginal Biome Science, President at Institute for Vaginal Health

Her skill and talents in web development, copy and design are among the best I have ever seen. She leads with a quiet confidence, ready sense of humor and deep intuition for the work. I can't recommend her highly enough. You would be lucky to have her on your team.

Wendy Strgar

Founder/CIO at Good Clean Love, Founder/CEO at Vaginal Biome Science, President at Institute for Vaginal Health

Services

Product Design

Designing digital products that solve real problems for users and move business metrics, from first launch to scale.

Onboarding & Activation

Reducing drop-off in sign-up, onboarding and other high-friction journeys.

Growth & Retention Design

Improving activation, engagement, and long-term user retention.

Complex Workflows

Clear experiences for multi-role products: customers, providers, admins and internal teams.

Trust, Privacy & Compliance

Designing for sensitive data and regulated environments without adding friction.

Design Systems

Building scalable design systems for products that evolve over time.

Website Design

Creating websites that communicate clearly, convert effectively, and reflect the brand behind the product.

Information Architecture & Content Strategy

Simplifying complex products through clear structure, messaging, and user flows.

Conversion-focused UX & Landing Pages

Removing friction to improve engagement and increase conversions.

Trust Signals & Accessibility

Strengthening credibility through accessible, fast, and thoughtfully designed user experiences.

Design Systems

Building flexible component systems that keep websites consistent, efficient, and easy to grow.

Currently Available

Let’s Talk About Your Product

I partner with healthcare and wellness companies as a senior product designer, helping teams improve complex products, streamline user experiences, and ship with confidence.

Whether you need strategic product thinking, hands-on design support, or an embedded design partner, I’ll review your product first and then we’ll decide together if it makes sense to work together.

Start the conversation

or contact me at annvelcheva@gmail.com

Tell me about your product

Share what you’re building, the challenge you’re facing, and a link to your product if you have one.

I’ll review it

Before we talk, I’ll take a look at your product and identify opportunities, questions, or potential UX issues.

We’ll discuss next steps

If it looks like a good fit, we’ll talk about priorities, engagement format, and how I can help.

Contact

Let’s Work Together

Tell me what you’re building and where you need help. I’ll review your product and get back to you with the best next step.

Fill the form or contact me at annvelcheva@gmail.com

View CV

Privacy Policy

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© 2026 designed and implemented by Anna Velcheva

Contact

Let’s Work Together

Tell me what you’re building and where you need help. I’ll review your product and get back to you with the best next step.

Fill the form or contact me at annvelcheva@gmail.com

Privacy Policy

© 2026 designed and implemented by Anna Velcheva

View CV