Senior Product Designer shaping healthcare and wellness products that drive engagement, growth and meaningful user impact

Senior Product Designer shaping healthcare and wellness products that drive engagement, growth and meaningful user impact

About

I help early-stage digital health companies build compliant, patient-centered products that convert. Over 8 years in product design, I’ve worked on telehealth platforms, clinical workflows, and wellbeing products, balancing user needs, business goals, and real-world constraints to help teams launch with confidence.

About

I help early-stage digital health companies build compliant, patient-centered products that convert. Over 8 years in product design, I’ve worked on telehealth platforms, clinical workflows, and wellbeing products, balancing user needs, business goals, and real-world constraints to help teams launch with confidence.

Why me

Health & wellness expertise

Years of experience designing digital health and wellness products mean I understand complex user journeys, trust, and regulated environments, so I can contribute from day one.

Health & wellness expertise

Years of experience designing digital health and wellness products mean I understand complex user journeys, trust, and regulated environments, so I can contribute from day one.

Product ownership,
not task execution

I've worked inside product teams, not just delivered freelance assets. I think in outcomes, not deliverables.

Product ownership,
not task execution

I've worked inside product teams, not just delivered freelance assets. I think in outcomes, not deliverables.

Designed for trust and complexity

Whether you’re building a telehealth platform, wellness app, or healthcare website, I create experiences that are intuitive, credible, and built to scale.

Designed for trust and complexity

Whether you’re building a telehealth platform, wellness app, or healthcare website, I create experiences that are intuitive, credible, and built to scale.

Modern product workflow

I use AI to speed up research, UX writing, and design iteration—while relying on experience and product judgment to deliver thoughtful, high-quality solutions.

Modern product workflow

I use AI to speed up research, UX writing, and design iteration—while relying on experience and product judgment to deliver thoughtful, high-quality solutions.

Mental Health / Telehealth / FemTech / Chronic Disease Management / Wellness (Nutrition, Fitness & Longevity) / Mental Health / Telehealth / FemTech / Chronic Disease Management / Wellness (Nutrition, Fitness & Longevity) / Mental Health / Telehealth / FemTech / Chronic Disease Management / Wellness (Nutrition, Fitness & Longevity)

Mental Healthcare Platform for Client-Therapist Matching

Product platform connecting clients with therapists through an intelligent matching flow, supporting both sides with session management and internal profiles.

Case Study 01

From Browsing to Matching: Therapist Finder Redesign

Case Study 02

Building a Therapist-Friendly Scheduling Experience

Mental Healthcare Platform for Client-Therapist Matching

Product platform connecting clients with therapists through an intelligent matching flow, supporting both sides with session management and internal profiles.

Case Study 01

From Browsing to Matching: Therapist Finder Redesign

Case Study 02

Building a Therapist-Friendly Scheduling Experience

Digital prescription care for women, with health diagnostics

Digital healthcare platform combining prescription-based treatments with at-home vaginal microbiota diagnostics.

Case Study 01

Separating Clinical Reality From Commercial Systems

Case Study 02

Designing Split Payments Without Breaking Trust

AI-Powered Tool for Pediatric Cardiology Education

AI-powered tool for pediatric cardiologists to generate custom heart diagrams for patient education and clinical explanations.

Mental Healthcare Platform for Client-Therapist Matching

Product platform connecting clients with therapists through an intelligent matching flow, supporting both sides with session management and internal profiles.

Case Study 01

From Browsing to Matching: Therapist Finder Redesign

Case Study 02

Building a Therapist-Friendly Scheduling Experience

References

Anna was deeply involved in the product development process, bringing enthusiasm, ownership, and strong collaboration across product, marketing, and tech teams. Anna has a thoughtful approach to design, always balancing user needs with business goals, and was a valuable part of the team during a fast-growing period for the company.

Dimitro Marakhovskyi

CEO at Clearly.help (Rozmova.me for EE)

Anna was deeply involved in the product development process, bringing enthusiasm, ownership, and strong collaboration across product, marketing, and tech teams. Anna has a thoughtful approach to design, always balancing user needs with business goals, and was a valuable part of the team during a fast-growing period for the company.

Dimitro Marakhovskyi

CEO at Clearly.help (Rozmova.me for EE)

Her skill and talents in web development, copy and design are among the best I have ever seen. She leads with a quiet confidence, ready sense of humor and deep intuition for the work. I can't recommend her highly enough. You would be lucky to have her on your team.

Wendy Strgar

Founder/CIO at Good Clean Love, Founder/CEO at Vaginal Biome Science, President at Institute for Vaginal Health

Her skill and talents in web development, copy and design are among the best I have ever seen. She leads with a quiet confidence, ready sense of humor and deep intuition for the work. I can't recommend her highly enough. You would be lucky to have her on your team.

Wendy Strgar

Founder/CIO at Good Clean Love, Founder/CEO at Vaginal Biome Science, President at Institute for Vaginal Health

Services

Product Design for Health & Wellness

Designing digital products that help people live healthier lives—from telehealth platforms to wellness, fitness, nutrition, and preventive care.

Patient & User Onboarding

Reducing drop-off during onboarding, intake, and other high-friction user journeys.

Growth & Retention Design

Improving activation, engagement, and long-term user retention.

Complex Workflows

Designing intuitive experiences for users, practitioners, coaches, and internal teams.

Privacy & Compliance

Designing experiences that balance user trust, privacy, accessibility, and regulatory requirements.

Design Systems

Building scalable design systems for products that evolve over time.

Website Design

Creating websites that communicate clearly, convert effectively, and reflect the brand behind the product.

Information Architecture & Content Strategy

Simplifying complex products through clear structure, messaging, and user flows.

Conversion-focused UX & Landing Pages

Removing friction to improve engagement and increase conversions.

Trust Signals & Accessibility

Strengthening credibility through accessible, fast, and thoughtfully designed user experiences.

Design Systems

Building flexible component systems that keep websites consistent, efficient, and easy to grow.

Currently Available

Let’s talk about your product

I partner with healthcare and wellness companies as a senior product designer, helping teams improve complex products, streamline user experiences, and ship with confidence.

Whether you need strategic product thinking, hands-on design support, or an embedded design partner, I’ll review your product first and then we’ll decide together if it makes sense to work together.

Start the conversation

or contact me at annvelcheva@gmail.com

Tell me about your product

Share what you’re building, the challenge you’re facing, and a link to your product if you have one.

I’ll review it

Before we talk, I’ll take a look at your product and identify opportunities, questions, or potential UX issues.

We’ll discuss next steps

If it looks like a good fit, we’ll talk about priorities, engagement format, and how I can help.

Contact

Let’s work together

Tell me what you’re building and where you need help. I’ll review your product and get back to you with the best next step.

Fill the form or contact me at annvelcheva@gmail.com

View Resume

Privacy Policy

|

© 2026 designed and implemented by Anna Velcheva

Contact

Let’s work together

Tell me what you’re building and where you need help. I’ll review your product and get back to you with the best next step.

Fill the form or contact me at annvelcheva@gmail.com

Privacy Policy

© 2026 designed and implemented by Anna Velcheva

View Resume