Digital prescription care for women, with health diagnostics

I led product design across the platform’s evolution, shaping core product features and user flows, product strategy and information architecture, and translating a complex healthcare infrastructure (telemedicine + pharmacy) into a cohesive, patient-facing experience for prescription care.

goodcleanclinicalcare.com

Platform

Responsive web platform

Duration

1 year (part-time)

My Role

Founding & Lead Product Designer

Team

Founder, Product Manager, Scientific Advisor, Project Manager, Mid-level Designer, Engineers, QA

key outcome

Clear separation between clinical consultations and commercial orders, enabling scalable medical workflows

key outcome

Clear separation between clinical consultations and commercial orders, enabling scalable medical workflows

key outcome

HIPAA-compliant consultation architecture with dedicated medical records and chat threads

key outcome

HIPAA-compliant consultation architecture with dedicated medical records and chat threads

key outcome

Split-payment checkout system aligned with regulatory and operational constraints

key outcome

Split-payment checkout system aligned with regulatory and operational constraints

about

Millions of women experience recurring vaginal health issues, yet accessing care remains slow, fragmented, and uncomfortable. Most treatments focus on short-term symptom relief, while the underlying causes often go unexplored — leading to repeated infections and frustration.

This platform reimagines vaginal healthcare through a telehealth-first, data-driven approach. By combining microbiome testing, medical consultations, and prescription care, we enable women to understand their condition, access licensed doctors remotely, and receive personalized treatment — all within a single digital experience.

Case Study

Designing a Scalable Prescription Experience

The original prescription experience assumed one treatment would become one prescription. As care evolved, provider visits began producing multiple outcomes, making the existing structure difficult to scale. I redesigned the experience around the clinical workflow, creating a more flexible foundation for complex treatment journeys.

The Problem

The product no longer matched how healthcare actually worked.

The original experience was built around one assumption: one request leads to one prescription.

In reality provider visit is rarely linear. One consultation can result in different outcomes depending on the patient’s medical needs

The original experience was built around one assumption: one request leads to one prescription.

In reality provider visit is rarely linear. One consultation can result in different outcomes depending on the patient’s medical needs

Couldn’t support multiple outcomes

Medication changes were hard to manage

Mixed active and completed states

Limited scalability for refills and follow-ups

Growing complexity created confusion

Initial Model

One request

One review

One prescription

Actual Workflow

One visit

Multiple clinical outcomes

One or more prescriptions

Independent medication
management

before

THE SOLUTION

Organize around provider visits, not requested medications

By separating active care from completed prescriptions, we created a structure that scales with real patient journeys.

Visits for active care and communication

Prescriptions as independent, manageable items

Clear states and next steps for patients

Built for flexibility and future scenarios

after

1

2

3

4

1

2

3

4

1. Ongoing Visits

Provider messages, treatment changes, approvals

2. Prescription Historyv

One card per medication, its own refill schedule and order history

3. Independent cards for each approved prescription

4. Dedicated refill management per medication

Sum Up

Product Impact

Clear Separation Between Care and Orders

By separating active consultations from prescription management, the experience better reflects the real clinical journey. Users can easily distinguish what requires their attention from treatments that have already been completed.

Clear Separation Between Care and Orders

Scalable Information Architecture

Organizing the experience around provider visits instead of individual prescriptions creates a flexible foundation that supports medication changes, multiple prescriptions, follow-up consultations, and future healthcare services without redesigning the interface.

Scalable Information Architecture

Simplified Prescription Management

Each approved medication becomes an independent object with its own refill status, order history, and available actions. This reduces cognitive load while making long-term treatment management more intuitive.

Simplified Prescription Management

Reduced User Uncertainty

Keeping provider communication, treatment progress, and prescription management within clearly defined stages helps users understand where they are in the care journey and what happens next, increasing confidence throughout the experience.

Digital prescription care for women, with health diagnostics

Platform

Duration

My Role

Team

key outcome

key outcome

key outcome

key outcome

key outcome

key outcome

about

about

Case Study

Designing a Scalable Prescription Experience

The Problem

The product no longer matched how healthcare actually worked.

The product no longer matched how healthcare actually worked.

Initial Model

Actual Workflow

before

THE SOLUTION

Organize around provider visits, not requested medications

Organize around provider visits, not requested medications

after

1

2

3

4

1

2

3

4

1.

Ongoing Visits

2.

Prescription Historyv

3.

Independent cards for each approved prescription

4.

Dedicated refill management per medication

Sum Up

Product Impact

Clear Separation Between Care and Orders

Clear Separation Between Care and Orders

Scalable Information Architecture

Scalable Information Architecture

Simplified Prescription Management

Simplified Prescription Management

Reduced User Uncertainty

Reduced User Uncertainty

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