Digital prescription care for women, with health diagnostics
I led product design across the platform’s evolution, shaping core product features and user flows, product strategy and information architecture, and translating a complex healthcare infrastructure (telemedicine + pharmacy) into a cohesive, patient-facing experience for prescription care.
Platform
Responsive web platform
Duration
2 years (part-time)
My Role
Founding & Lead Product Designer
Team
Founder, Product Manager, Scientific Advisor, Project Manager, Mid-level Designer, Engineers, QA
Millions of women experience recurring vaginal health issues, yet accessing care remains slow, fragmented, and uncomfortable. Most treatments focus on short-term symptom relief, while the underlying causes often go unexplored — leading to repeated infections and frustration.
This platform reimagines vaginal healthcare through a telehealth-first, data-driven approach. By combining microbiome testing, medical consultations, and prescription care, we enable women to understand their condition, access licensed doctors remotely, and receive personalized treatment — all within a single digital experience.
Case Study
Care journeys that scale beyond one prescription
The platform assumed one request meant one prescription. In real care, one visit often ends with several treatments, so patients couldn’t tell what was active or what came next. Patients with chronic conditions also had to reorder by hand every time, which put retention at risk.
I redesigned the experience around provider visits. Each prescription became its own card with its own refill settings, and patients can now subscribe instead of reordering. The platform is pre-launch, so the next step is measuring how subscriptions affect retention.
The Problem
Initial Model
One request
One review
One prescription
Actual Workflow
One visit
Multiple clinical outcomes
One or more prescriptions
Independent medication
management
For patients
Couldn't tell what was active, finished, or next
Medication changes were hard to follow
Chronic-condition patients had to remember to reorder every time
For the business
Every manual reorder was a chance to lose a returning patient
No room for multiple outcomes, refills, or follow-ups without rework
Growing complexity created confusion
task
THE SOLUTION
Visits for active care and communication
Prescriptions as independent, manageable items
Clear states and next steps for patients
Built for flexibility and future scenarios
before
